The first TV commercial for Bryan Singer's 'Superman Returns' appeared in probably the most appropriate way by popping up during the 'Smallville' commercial break. Since then the marketing and promotional activities are swinging higher.
superman returns tv web spot
My friend told me that they would spend a whopping $150 million on the advertising and marketing purposes. If you wonder how this much amount can be used up in minimum time possible, just follow the movie ad, now scheduled (after getting good response on pre test) on all channels and where not.
However, the ads are impressive, believe me. If you have missed them earlier, try them out here.
On the other hand, there are some movies, who still will be able to gather a lot of attention sans movie marketing blistering. A sure shot winner this August is 'Snakes of Plane.'
Superman Returns International Trailer
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