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This is an interesting print advertisement campaign launched by Suplicy Cafe with attention-grabbing idea to promote itself. The target group here seems to be young professionals. The advertisement aims at conveying that the coffee here is so refreshing that it helps bringing out the basic instinct of a person. The campaign is showing sleepy heads in the cafe when they need coffee most.
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To emphasize the idea of bringing out basic instinct the advertisements refers to different profession and field where the need of brain is prominent. The hair style has been created in a manner that reflects a look of a person linked to a specific area of job. The copy of the ad reads, 'Suplicy, We love cafe'. The campaign was created by F/Nazca Saatchi & Saatchi, Brazil.
Via Ad Arena
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