Surfrider Foundation France has launched an interesting advertisement based on the ancient story of Moses splitting the ocean. However, this time the surfiders are doing it for cleaning and protecting the ocean. The Surfrider foundation was created in the U.S. with a view to protect the ocean by a group of Californian surfers.
The advertisement is reflecting the impression of as if it has been taken from an ancient textbook as the color of the page and the sketch is giving it an ancient look. The advertisement is unquestionably appealing. Despite taking the clue from ancient times the methodology and approach of the ad is very simple and direct.
The copy of the ad reads as ‘Help us keep the ocean clean’. The ad was created by Young and Rubicam, France.
Via Hout Lust
