This is an intelligent and effective advertising ambient effort from Tambour, Israel’s largest paint retailer.
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As part of its “Color Month” campaign, Tambour sponsored free parking in Eilat, a major tourist city in Israel. Tambour took over the Hotel Boulevard, painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free.
The creative brain behind this effort is Shalmor Avnon Amichay / Y&R Interactive, Israel.
Via: Direct daily
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