This is an intelligent and effective advertising ambient effort from Tambour, Israel’s largest paint retailer.
As part of its “Color Month” campaign, Tambour sponsored free parking in Eilat, a major tourist city in Israel. Tambour took over the Hotel Boulevard, painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free.
The creative brain behind this effort is Shalmor Avnon Amichay / Y&R Interactive, Israel.
Via: Direct daily
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AIPAC RESOLUTION
March 21, 2010
AIPAC RESOLUTION
“To urge members of the House and Senate to call upon ISRAEL to reaffirm its relationship with the US and to work closely with its primary funder and trading partner and not to further treat the American presidency with contempt.
And to adhere to international law in relation to illegal settlements and Jerusalem.”