Our minds hurriedly hug the subtle beauty of some ads, as we are irresistibly attracted to them like a teenage boy performs his first kiss with passionate hunger. These ads belong to that group.
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These print ads, developed by Dentsu, Jakarta, just present little pieces of research on the virtues of ‘being a tea addict’
Like:
research suggest that tea contains cathechins polyphenols which can improve fat metabolism.
research suggest that tea contains polyphenols that help inhibit the growth of bacteria that cause bad breath
research suggest that tea contains L-Theanine that could cause anti-stress effects via the inhibition of cortical neuron excitation
The concept, backed by the amazing art-direction, further leads us to more passionately kiss this print campaign.
CREDITS
Advertising Agency: Dentsu, Jakarta, Indonesia
Creative Director / Copywriter: Widi Hartono
Art Director: Yuli Andrian
Account Director: Nina Martini
Via: Ads of the world
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