Well, the bread always falls the buttered side down. That happens. This print campaign projects the disaster-friendly way of things in a funny way, and tries to sell the product.
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This print campaign for Tide from Miami Ad School San Francisco, shows stain babes coming near our dresses with their seductive lips. The copy reads- because stains love your clothes.
This campaign is indeed noticeable with the nice way of presentation. However this concept does not directly endorses Tide by making a strong connection with the core concept.
CREDITS
Advertising School: Miami Ad School San Francisco, USA
Art Director: Maximilian Pinegger
Copywriter: Justin Salice-Stephan
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