This is an interesting billboard advertisement launched in public interest in Australia. Apparently the advertisement aims at encouraging youths to use seat belts even if they are sitting on the back seat. The advertisement is showing a person sitting on the back seat of a car that gives an impression that the person can fall any moment. The billboard is attached with a effigy to reflect as a complete car but there is considerable space left between the effigy and the billboard in order to show the gap where a person can land in case of an accident.
The advertisement also presents a perfect example of a nice exaggeration of a brilliant idea and its execution. The presentation of the advertisement is quite compelling and engaging that communicates its idea effectively. The copy reads, ‘The back seat is no safer. Belt up.’ The advertisement was created by Clement BBDO, Australia.
Via Coolzor
