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Red Cross has launched this outdoor advertisement campaign to urge people to donate blood to the victims of unwarranted accidents. In order to create awareness in this direction fatal accidents have been portrayed to persuade people. Billboard truck were strategically placed at the at Justin Herman plaza having picture post-apocalyptic-earthquake scene to depict the horror of calamities.
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The campaign was definitely a click as it attracted attention of onlookers who enthusiastically shot the photos to share it with their friends and relatives. However, the photographic presentation is so strong that it somewhat overshadows the real message of the advertisement. Nevertheless, it was actually refreshing to see this captivating campaign.
Via Coolzor
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