The ‘Do Not Drink And Drive Campaign’ is not just a popular campaign but also a relevant and necessary campaign in all countries. This Ad does not make the message very clear and you do not really understand that it is a do not drink & drive campaign unless you look at the message below the picture. Definitely could have been done much better.
Via:Adsoftheworld
Comments
The visual is sufficient but the copywriting is rather lame. There’s a rule of thumb in advertising that says, if your visual is powerful, there even is no need for any text. The graphic could afford a little more drama. And, yes, the copy text is quite useless to the whole visual package.
I agree. The copywriting is really lame. It doesn’t have any impact at all. If these kinds of ads continue then people will not take ”the drinking while driving thing is bad” seriously. strut bar accessories