The ‘Do Not Drink And Drive Campaign’ is not just a popular campaign but also a relevant and necessary campaign in all countries. This Ad does not make the message very clear and you do not really understand that it is a do not drink & drive campaign unless you look at the message below the picture. Definitely could have been done much better.
Via:Adsoftheworld
Comments
The visual is sufficient but the copywriting is rather lame. There’s a rule of thumb in advertising that says, if your visual is powerful, there even is no need for any text. The graphic could afford a little more drama. And, yes, the copy text is quite useless to the whole visual package.