Advertising is finding new and untraditional mediums to convey the message, like the elevator ads. Now, here is the first public service announcement (PSA) campaign over a mobile network.
This idea comes from Cellufun, a mobile social gaming community, which is known as the “The World’s Mobile Playground.” People can meet and play games through cellfun, and it can be accessed with any phone with a data plan.
Cellufun, in collaboration with the American Society for the Prevention of Cruelty to Animals (ASPCA) and the Christopher & Dana Reeve Foundation, will create the PSA.
Via: beyondmadisonavenue
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