Axe is finding new ways to spread its effect. This time, it banks on chemistry. In fact, axe presents a new chemistry of love through a periodic table.
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This advertisement, created by Lowe/SSP3-Bogotá, carries a unique concept. In a periodic table, it shows the girls who are enticed by the axe effect of the man. In the elements’ letter code, each girl's name is written.
And, the copy reads- Love is a matter of chemistry
The Axe periodic table plays pun with Chemistry. Earlier, we have seen ads which play fun with history and historical facts.
Credits:
Advertising Agency: Lowe/SSP3-Bogotá, Colombia
Executive Creative Director: Jose Miguel Sokoloff
Creative Directors: Margarita Olivar, Juan Carlos González
Art Director: Margarita Olivar
Copywriter: Juan Carlos González
Photographer: Esteban Sosnitsky, Zumo
Agency Producer: Sonia Llanos
Other Additional Credits: Juanita Delgado, Natalia Franco
Via: Ads of the world
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