The niceties of public transport can be quite difficult to display on a print ad but the makers of this Metlink advert found a noble way of depicting the public transport ad by transposing it with the spring racing carnival. Nothing can be as visually appealing as the surreal hat worn by the model in the flowing gown standing on the racecourse with the horses running on the racing track. The hat, with the monorails running on the track kissing the clouds above a castle has built a fairy tale scenario. The Australian public transport company could have found no better way of advertising about its trains, tram and bus services. A good work produced by the Australian ad agency Marmalade.
mass transport ad yKGQy 5965
Via:PixelPasta
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