Drugs, sex and violence have infiltrated TV like never before. If you have been thinking how it might affect children, worry no more! SKY TV, which is marketing its safe programs for children, has unleashed an ad campaign to sell its agenda. The campaign has been devised by the Italian ad agency 1861 United, which is based in Milan. Creative directors Vincenzo Celli, Peppe Cirillo have made sure the right message reaches to the right target audience. Andrea Melcangi, the photographer has clicked some awe inspiring artistic photos to go with the campaign. With a toy officer brandishing a metal detector in front of toy models in various costumes, the photos sure have turned many heads. The guys in Italy did a swell job by coming up with the slogan ‘Only the safest programs for your kids. SKY’. That must make a lot of parents and guardians heave a sigh of relief.
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Via: PubAddict
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