This print campaign for the Children’s Workforce Development Council is worth our attention because it presents nice examples of effective copy writing, which we can not see often nowadays. (Cough, cough. Gone are the days!).
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The campaign, developed by Publicis London, aims to promote the value of social work and get more people to choose it as a career. The copy-centered ads tell us about the importance of sharing seemingly small amount of time and doing seemingly ignorable deeds of kindness, like sharing some light moments and a cup of tea with a poor girl.
Via: Osocio
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