For a person with weight problems, being called a pig or a cow or a whale can be very hurtful and scaring. But I guess opportunists rarely give a damn about political correctness or even humanity for that matter. The worst thing is that this is the only reason I could think of for someone coming up an ad campaign as disgusting as the one Bucharest-based advertising agency Propaganda (how ironic!)created for the expert weight loss programs of Del Mar medical spa.
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The prints show men and women evolving from whales, cows and even pigs and would appear funny or witty to only perhaps the meanest anorexic fashion model who hasn’t eaten anything except a grape or two in a decade or so! I don’t know how much the spa benefited from the disturbing campaign but I’m sure someone will sue them for causing emotional distress sooner or later!
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Source: Ads of the World
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