Juicy fruit; well, the best way to escape from a cannibal is to have some juicy fruit. Kind of predictable, dull humor from DDB Sydney, Australia.
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The concept does not look fresh or compelling. Well, it is not bad. We can just have a look and forget.
The tagline reads- There is a much juicier chew
CREDITS
Advertising Agency: DDB Sydney, Australia
Photographer: Jeremy Park
Executive Creative Director: Matt Eastwood
Creative Director: Mark Harricks
Art Director: Simon Johnson
Copywriter: Charlie Cook
Producer: Corina Slack
Agency Producer: Bryson Holt
Typographers: Jay Young, Erwin Santoso
3D: Cream
Retoucher: Cream
Via: Pixel pasta
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