There are no naked babes. No shameless stunts. But this is an advertising effort from animal lovers. But not from PETA, and that makes all the difference.
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This print campaign for enpa- society for the protection of animals- developed by McCann Erickson, says us: There’s more life in animals than you think. Respect it.
The message has been conveyed in a light humorous way, but it does not spoil the strength of the message. Each ad shows animals discussing very complex subjects like Russian expressionism, 17th century English poetry and Schubert’s quartets.
CREDITS
Advertising Agency: McCann Erickson, Milan, Italy
Creative Director: Marco Cremona
Art Director: Matteo Civaschi
Copywriter: Gianmarco Milesi
Illustrator: H-57
Design: H-57
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