Hot girls. If that is what you want, wear these shoes. OK, you can get these hot babes as per your whims and fancies. You can even place them in the aquarium or make them do pole dancing in your bedroom. If you do not get any hot girls at your service even after wearing these shoes, sue them! Not the shoe company or the advertising agency which created these ads, but the insincere babes in your fantasy.
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This print campaign for Redtape shoes, developed by Makani Creatives, India, features hot women chasing men wearing those shoes. yawn.This is not new. Women in ads are extremely flexibly who chases the scent of money and luxury. Men with cars. Men with a particular kind of motorcycle.( respect) and what not.. so, the usual ingredients are here. The essential ingredient is the stupid display of hot, half-naked girls and dumb-looking clean-shaved men. (sorry, I am a bearded man).
Nothing new. Aping axe effect, though not deliberately.
Well, no need for blaming this campaign. Fashion ads are usually like that. You need not have an idea or concept.
CREDITS
Advertising Agency: Makani Creatives, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Sachin Padave, Bhushan B. Dalvi
Copywriters: Sachin Padave, Varun Dahisaria
Photographer: Vibhash Tiwari
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