This campaign for The National Sea Rescue Institute, expresses the commitment of its volunteers, in a slight humorous way.
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This print campaign, developed by Ogilvy Cape Town, shows sea rescue volunteers on their mission. The ads show that all of them are hurriedly arrived from some occasions like costume party, football game and even wedding.
Anyway, this is a nice campaign which clearly shows the promptness of the rescue volunteers. The volunteer who comes from the costume party can scare the good life out of that drowning man. The image of the volunteer who comes for the rescue of the man in her wedding attire is so powerful.
The copy reads- our volunteers are always on call.
Via: inspiration room
Credits
Agency: Ogilvy Cape Town
Creative Director: Chris Gotz
art director: Prabashan G. Pather
copywriter: Sanjiv Mistry
photographer: Guy Neveling.
Via: inspiration room
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