Well, these ads make sense and convey the idea clearly. These print ads for Fides Salud have been developed by Braga Menendez, Buenos Aires.
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The idea, as already been expressed in a neat way, is that patients should be considered as human beings, not like numbers in a hospital register. We can see number 33 and 15 in the hospital.
The copy reads- We needed a health care provider that treated people like people.
Fides Salud, personalized care.
CREDITS
Agency: Braga Menendez, Buenos Aires, Argentina
Creative Director: Bruno Gerondi
Art Director: Horacio Ledesma
Copywriter: Catriel Aiello
Via: Addshots
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