The campaign, online at Think, says that Police can easily know whether you are driving on drugs, by looking into your eyes. The campaign for the Department for Transport in the UK, has been developed by Leo Burnett, London. It consists of posters, a television and online commercial, a screensaver and a pair of festival glasses.
img
The video and print ads indicate that your eyes can betray you, if you are driving on drugs. Anyway, there is no play with the moral side. It is all about Police, and the punitive actions are same to those that are awarded for drunk driving.
Credits
Agency: Leo Burnett, London
Executive creative director: Jon Burley
Creatives: Andy Drugan and Ed Morris
Account director: Richard Bookey
Agency producer: Emma Bewley.
Via: Inspiration room
Related Stories
Look me in the eyes. I said the eyes...
Found it on creativecriminals. This ad for Cap 48, a non-profit organization, banks on black humor by making a parody of one wonderbra ad. Anyway, all messages are sold through sex? The original wonderbra ad showed a sexy girl who asked the...
Beckham in Emporio Armani briefs - a treat for the eyes
It is surprising that soccer star David Beckham did not expect frenzied reactions from his female admirers when he decided to pose for the Emporio Armani underwear adverts in his, what else, but underpants. Beckham wrote on his...
Think outside the box, before you fill it in
Political advertisements are seldom seen entertaining and using a brilliant creative idea for its campaign. However, this fascinating print advertisement campaign was published in Belgium, which urged people to diversify their choices during.
Drug ads from the past
This blog has a fantastic collection of classic ads from pharmaceuticals companies. The print dominated medium of advertising was the only effective tool during 50s and 60s. However, these ads should be preserved, as these are few ads that construct...
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
