Like most of the ambient advertising efforts, this is also a bit intrusive and scary. However, it is effective, thanks to the simple, brilliant concept.
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This ambient effort from Curitiba City government, with the creative support of aims to educate the public about the dangers of drunken –driving. With this view, they created car screech marks on the road using stencil techniques.
The action took place in several streets that have considerable youth and alcohol traffic.
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