And PETA can justifiably object this kind of advertising cruelty to animals.
steakfestival beef
This print campaign for GRT Radisson Hotels advertises its steak and grill festival. The campaign, developed by JWT, Chennai is nothing less than creative cruelty.
The ads show a cow, a lamb and a pig hiding helplessly and fearfully in corners. The ads never reflect any funny element. Indeed, there are better ways to advertise such an event- more tasteful ways.
This is creative, but cruel.
CREDITS
Advertising Agency: JWT, Chennai, India
Creative Director: Senthil Kumar
Art Director: Gerald Anith
Copywriter: Gerald Anith
Illustrator: Pravin Arasu, Sivakumar Chinnasamy
Studio Manager: Hari Kumar
Account Supervisor: Priya Bharath
steakfestival lamb
steakfestival pork
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