Gun culture. When a ‘civilized’ society faces a series of situations in which cruelly-fame-hungry maniacs go on a killing spree, we call it gun culture. Any child can hold a society hostage, if he has a gun, and a crazy brain. This advertising effort throws a serious puzzle which has subtle messages loaded within it.
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This gun puzzle ad asks us to find out the real gun. It says that the real gun may not be ‘’the one you think’’. The ad also says that it is illegal to paint a real gun to look like a toy, or sell a toy gun which looks like a real gun and advises the people to call 311 to report if anyone happens to see this.
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