This way, please. Let us see what she has got to show us

Joby JMar 20 2010

And, we will come to FACE-TO-FACE with a naked celebrity reality, sponsored by Marie Claire.

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Well, we have seen recently how Marie Claire is about to unravel the body curves of the celebrities, in a novel way. And for good causes! Alas that they say that they will look like faces, but first impression here does not say a lie.

So, you all should see this naked issue, why? Because that is how the world is going to prosper. But, the problem is how will this naked issue stand out the rest of magazines in a shelf? (well, other magazines too are nakedly intelligent). So, they got an idea.

They created an illusion that a woman had undressed on her way ‘into the Naked Issue’, by creating a trail of clothing which led up to the magazine. That is a good one.

CREDITS

Advertising Agency: Network BBDO, Johannesburg, South Africa

Creative Director: Ivan Johnson

Art Director: Ross Nieuwenhuizen

Copywriter: Mike Pearson, Carla Kotze

Photographer: Barry White, Helena Rautenbach

Retoucher: Rafiek Newman

Producer: Nicole Buss

Make Up: Jade Leggett

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