TNT Express, a courier service company, had launched this print advertisement campaign to boost its services and business. The campaign aims at bringing out the ability of the company to deal with consignments that seems to be apparently a bit more than required exaggeration. The advertisements are showing a pregnant woman and a policeman being transported by the firm to their destinations.
While the advertisement concentrates on emergency aspect, which seems to be least expressed in the visuals of the campaign. Moreover, the campaign is not very appealing as the presentation of the campaign remained weak in the absence of a interesting idea. The copy reads, ‘We treat every delivery like an emergency.’ The campaign was created by Saatchi & Saatchi, Dubai, UAE.
Via Ad Blog Arabia
