There is something strange about these language school campaigns! One of them promised parents to teach their kids swear words. Another one made a literal depiction of English phrases. This print campaign for Oise Language Coaching also belongs to this group.
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The campaign, developed by DDB Düsseldorf, Germany, is full of ‘tongue play’ with words. “Precise Pronunciation” is the headline in the ads.
The ads feature how the tongue ‘meticulously’ throws (pronounces) words like ‘Laugh’, ‘The’ and ‘Oath’ in to the correct position.
CREDITS
Advertising Agency: DDB Düsseldorf, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Directors: Oliver Kapusta, Alexander Reiss
Copywriter: Mihai Botarel
Art Director: Dan Strasser
Account Supervisor: Soenke Bruns
Art Buyer: Anette Gruetter
Illustrator: Theorangeapple.ca
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