This road awareness campaign from the Utah Department of Public Safety tries to make awareness among the motor cyclists to be more careful about road safety.
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The campaign, developed by Richter7, Salt Lake City, is mainly copy oriented. That is, it presents clever warnings to motorcyclists like:
To cars and trucks you're the bug.
Ride aware.
Cars have bumpers.
Bikers have bones.
Ride aware
Wind feels great in your face.
Bumpers, less so.
Ride aware.
CREDITS
Advertising Agency: Richter7, Salt Lake City, USA
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
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