Well. Women, Want to shed some crocodile tears? Johnson & Johnson Visine eye drops will help you. This print campaign developed by JWT New York presents the effectiveness of Visine Dry Eye Relief Natural Tears Formula in an interesting way.
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In these ads, Women are shown shedding tears in the kitchen, bedroom and at the movies. The copy reads- “Natural Tears Formula. Don’t Ask How”.
Of course, these ads are created with great care. A lot of activities are happening there in the scene. It is fun to watch those tiny creatures engaged in tedious work.
Credits:
Agency JWT New York
executive creative directors Andrew Clarke and Kash Sree
creative director Raphael Milczarek
copywriter Humberto Jiron
director of art buying Shawn Smith
art buyer Carly Chappell
print producer Jena Mattison
account director Susan Bratteson
account executive Heather Maclary
project manager Steven Marchione
Via: inspiration room
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