This is a captivating print advertisement for Vodafone to promote its Mobile Music. The campaign has focused on the concept that with Vodafone a person is not without music even in distant and lonely places. The campaign aims at showing some landscapes where usually access to music is really difficult in order to depict that Vodafone can provide music even anywhere one can wish.
The song list has been shown in the red strap giving impression of frequency chart of a track. The list also depicts unending list of songs that one can have with the help of Vodafone.
Unquestionably the campaign is visually appealing as the natural landscapes chosen for the shoot are actually compelling. The copy of the ad is not that impressive that reads, ‘Vodafone Mobile Music. The soundtrack of your life’. The campaign was created by Brandia Central, Lisbon, Portugal.
Via Ads of the World
