Whenever Vodafone advertises, it always emerges with a new concept. Here, Vodafone New Zealand is raising awareness about text bullying through this campaign.
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This print advertising campaign, developed by Colenso BBDO aims at teenagers and parents, in partnership with NetSafe, the Police, and Telecom. The campaign features unhappy teenagers whose faces appear as sad emoticons.
CREDITS
Advertising agency; Colenso BBDO, Auckland
Executive creative director; Nick Worthington
Copywriter; Mick Stalker
Art director; Sarah Longworth
Account manager: James McHoull
Photographer; John McDermott
Producer: Kate Wright.
Via: inspiration room
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