Showing the real thing is not necessarily the best method of creating attraction in the advertising world. BBDO, the famous Brazilian ad agency knows that simplicity shunning the technical jargons often has more force through the neat visualizations. The Volkswagen Truck campaign has not shown the real vehicle in the print ads, instead, it has assumed a creative new look as the carrier of goods with four versions carrying the inscription – “For every kind of load”. However, the advertiser should be warned that completely overlooking the specifics of the vehicle might not bring in real customers.
via: fubiz
