Volkswagen or “The German engineered Volkswagen” earlier (Pre 1990) did not enjoy a category benefit despite its comparative pricing policy. Post 1990 it soared with a bang. This new mock campaign, starring Swedish dead pan star Peter Stormare will definitely bring in loads of publicity for the auto major, we hope.
Volkswagen Un-Pimps My Ride viral is fun
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Comments
Thanks for the link Krish!
Brandon Hopkins
Vooed Business Marketing