A poster made of ice. Short lived, yet the buzz around it may make it live longer.
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To make awareness about the need to put an end to the environmental disasters, WWF has created a poster made of ice and placed it in central spot of Lisbon. The poster warns of the consequences of the ice-cap melting.
This short-lived effort has been developed by Ogilvy, Lisbon.
Credits
Advertising Agency: Ogilvy, Lisbon, Portugal
Creative Director: João Espírito Santo
Creative Supervisor: André Lacerda
Art Director: Hélder Ventura
Copywriter: João Guimarães
Via: Scary ideas
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