When Wall Street bleeds, when bulls are assaulted by the bears, we see desperate faces and corporate vulnerability. However, more people are confident that the bulls are all set to stage a comeback. Through this campaign ANZ asks us- Isn't it time for some happy financial news?
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This print campaign, created by M&C Saatchi, Melbourne, shows desperate faces of people. They are apparently worried by the plethora of sad news in the financial sector. So, through showing these sad people ANZ urges the target audience to arrange their everyday banking review.
Credits:
Advertising Agency: M&C Saatchi, Melbourne, Australia
Creative Director: Steve Crawford
Art Director: Tony Leishman
Photographer: Mat Baker
Copywriter: Doogie Chapman
Via: Ads of the world
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