A magazine is an apt medium for innovative and experimental advertising owing to its structural peculiarities. This advertising attempt from Miele washing machine makes use of this opportunity.
miele hal
With the creative support of Jung von Matt, Stockholm, they placed their advertising tidbits(slightly intrusive) in the middle of the fashion reports of the magazines. The readers could see parts of the clothes which seemed like they were placed in Miele’s washing machines.
CREDITS
Advertising Agency: Jung von Matt, Stockholm, Sweden
Creative Director: Johan Jäger
Art Director: Johan Jäger
Copywriter: Magnus Andersson
Planner: Leon Phang
Photographer: Pekka Ståhlnacke
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