What happens when lingerie ads get overheated?

Sijo JosephSep 11 2009

Lingerie ads are naturally hot. Brands express this heat in different ways- through hot visuals or suggestive copy. Here is another lingerie ad campaign and this is ‘too hot’.

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The campaign shows lingerie clad babes in literally hot positions. This ‘MIA hot’ campaign has been developed by Ad Impact, Perth.

Credits:

Agency: Ad Impact, Perth

Creative Director/ writer: Drew Ridley

Art Director: Neil Martin

Via: Adland

Other hot& cold lingerie ads:

Copy-oriented bra ad

Different ways to promote the 'bra'nds

Hidden message

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