What is in a name? The familiar question with its Shakespearean signature touch often proves to be pointless when it comes to advertising. In advertising, a name is what matters most. The branding commences from the most important task- naming. A proper name of the brand is very important for its growth.
adali dotcom
Here is an impressive print campaign from (in terms of its concept. I do not consider the art-direction) AlbertDali Naming Consultants. The campaign urges - Build a brand. Not a cliché.
Indeed, they present pretty interesting names for different brands- DotCom.com, Registered and a Trademark.
The campaign has been developed by Lucifer Labs. Well, that is also an interesting, if not effective, brand name. At least this name rhymes.
CREDITS
Advertising Agency: Lucifer Labs, Chennai, India
Art Director / Copywriter: Anantha Narayan
adali registered
adali trademark
Related Stories
What is in a name card?
Of course name card matters. To believe this, see this name card for a private detective in Thailand. This creative name card has been developed by Ogilvy & Mather, Bangkok. There are many private detectives in Thailand and to get noticed you need.
Jessica Simpson, brand equity is in trouble !
Bought Jessica Simpson Brand Management by $ 10 million and sold it for $ 15 million. Andrew Andrew Kirplani is one lazy and shrewd businessman. Promises are not kept and Jessica Simpson line of accessories, sportswear, jewelry were never out in the...
American apparel is searching for a brand new butt
Interested? Well, this is true. The battle for the best bum begins! They are searching for a new butt to be the new ‘face’ of there future naughtiness. Interested? Just send in a close-up photo of your backside wearing American Apparel...
Sorry, but my brand is male
Well, then if we can compare all brands to beautiful blondes who are not blessed with much wit, advertising agencies can be compared to intelligent men. Oh, I am sorry. This is really not my opinion. This is what I felt when I saw these agency self...
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
