To cater to the increasing needs and desires of the customers, famous companies have started combing their core competencies into new products and services of other companies.
1brand
For example, Nike and Apple have introduced the NIKE+iPod Sport Kit, priced at $29 at retailers shop. The new combination includes a small wireless sensor/transmitter which is placed in a running shoe that connects to a receiver attached with iPod Nano. Eventually the iPod is able to store data that displays time, distance, calories burned and the runner's pace. These data can further be uploaded to nikeplus.com.
In the other venture like this, Puma has teamed up with W Hotels to offer their customers a multi layered fitness program.
Read More
Related Stories
David Beckham, Robbie Williams come together in AIDS campaign
The Sun reports David Beckham and Robbie William shoot an ad for a new AIDS program. The commercial was filmed in LA. The advertising is aimed to raise awareness against AIDS amongst children. The ad will also showcase the destructive that AIDS...
Coca Cola and Sony TV come together to promote James Bond
With dual-branded products, success is assured for both entities if there is audience acceptance. Sony TV and Coca Cola are mega brands that have now come together to promote the latest James Bond movie - ‘Quantum of Solace’. The movie hits the...
When books come to life
Well, trailer is the new mantra for book promotion.We have heard the author’s voice in this book trailer. ‘Odd Hours’, another trailer, shows an emotionally packed scene in which a bruised hero leaves town with his backpack and dog, with an.
When the aliens come, they will eat the fatties first
Fat people are often easily provoked. Sadly they are an easy target of ‘insensitive’, and sometimes envious skinnies. Sometimes, they are provoked in an ‘affectionate way’. We call a fattie a fattie affectionately and cracks jokes about them,.
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
