Advertising is also about exaggeration. That is how Axe effect born. That is how a buck can make you buy beautiful islands. But, advertising amid these exaggerations is basically about telling the truth.
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If you are exaggerating, well, you should sensibly exaggerate. We can adjust with Axe-effect-like exaggerations, but we are not expecting such exaggerated advertising effort from climate change campaigns. What we need to hear is truth.
Anyway, ASA has banned The adverts by the Department of Energy and Climate Change which used nursery rhymes "Rub A Dub Dub" and "Jack and Jill" to warn of the risks of extreme weather conditions.
ASA, saying that the adverts' wording should have been more circumspect banned these ads.
Via: reuters
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