May be a small whiff of perfume helps you to freshen up a stinking relationship. Now, Demi Moore is selling perfume, and she gets a bit philosophical in her marketing appearance, thanks to BETC Luxe.
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This new campaign for Helena Rubenstein’s new perfume “Wanted”, banks on Demi Moor’s Charisma. We all know that she is not new to Helena Rubenstein’s skin care products. The campaign can be viewed online.
In this spot that is given below, the core concept is the inseparable link between a woman and her lover, a woman and her desire, and..the cat jumps out- between a woman and her perfume. Wow. Gotcha.
Credits:
Agency: BETC Luxe
Creative director: Béatrice Laloum
Art director: Carol Chaladus
Copywriter: Virginie Brun
Managing director: Claus Lindorff
Via: Inspiration room
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