Advertising is often the repetition of creativity. Creativity is dying. Copywriters are being replaced by copycats. Art directors travel through the beaten path, hiding the truth through photoshopped lies. Creative directors become more sarcastic and pathetically funny, devoid of genuine ideas. Great ideas are often sacrificed at the altar of client’s satisfaction.
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All the above statements may be unfair. However sometimes, someone may feel so, when he/she sees ideas are repeatedly used in different situations. I don’t think that this ‘beheaded’ concept for Mettiamocilatesta.it, developed by Milc, Siena is really coming out of the usual box. Though this Italian assassination conveys the intended message, the idea is not a fresh one.
Stealing a Quentin Tarantino line, let me add, Violence is one of the most fun things to watch
CREDITS
Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Matteo Spadoni
Photographer: Bruno Bruchi
Strategic planner: Antonio Paolo
Via: Ads of the world
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