This is a relatively fresh approach for innocenceindanger.com, which warns parents to be cautious about the security of their kids.
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The ads feature different situations where large crowd is gathered and they ask- where is the pedophile?
Actually what the campaign tries to convey is that it is very difficult to find out a dangerous pedophile from his looks, so we should always be careful in every situations.
The copy reads- You worry about losing your kids in a crowd, pedophiles count on it. Take the right steps to protect your children. Talk to them about the signs of a child predator. For more information visit innocenceindanger.com
CREDITS
Art Director: Michael Arguello
Art Director: Michael Arguello
Copywriter: Bassam Tariq
Additional credits: Jason Musant
Via: Ads of the world
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