Mumbai is considered as the ‘Mecca of Indian advertising’. But, will it lose its prominence? Report points out to such an ‘out-of-the-box’ possibility. New Delhi, the epicenter of political and industrial happenings, is now becoming the favorite destination of advertising honchos.
The presence of giant brands in Delhi provides a fertile atmosphere for its growth as a major advertising destination. Coca-Cola and Perfetii, the confectionery giant, are headquartered in Delhi. Besides, major companies like Airtel, Maruti Suzuki, Hero Honda, Samsung, LG, and Dabur make their decisions mainly from Delhi.
The report, with the help of industry estimates, indicates the amount of money spend by the advertisers in Mumbai is only marginally higher that of Delhi.
Via: Economic Times
Related Stories
Has the online video ad potential to become a multi-billion industry?
Without the backdrop of google, search ads will reduce to nothing but google being the biggest search engine on the planet, nadir for search ads seems to be a farfetched dream. But at the same time, we find that video advertisement too is trying to..
Internet to become 3rd largest ad medium
In spite of growing pressures on global advertising spend; ZenithOptimedia's buoyant confidence on online ad spending is undiminished. The internet is all set to become the third largest advertising medium displacing magazine from its current...
Delhi government to form its own ad agency
This will be scary news for advertising agencies. In India, the Delhi government is all set to form its own advertising agency. The Cabinet has given its nod to set up a financially self-sustained advertising agency called Delhi Samvad (DSA). The...
Capital One ad brings Nate Torrence Hollywood luck
After delivering duds like Little Athens, When Leonard Met Betsy and Universal Remote the TV commercial star of Volkswagen and many Capital One ads, Nate Torrence is going to take a big stride in flick called, Click a film by Adam Sandler. Torrence who.
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
