We all love to remember our childhood days. These memories always bring us a sense of direction, whether those were sweet or sour. Childhood dreams are our precious treasure. This commercial for Lotto, created by DDB New Zealand, is based on the childhood dreams of a man.
The commercial shows a man who goes down the memory lane as he discovers the wish list he had made as a child. While looking at this wish list, varied images of child hood memories pass through his mind- sleeping on the top bunk, having his art work misunderstood, performing in a school play etc, and he realizes that most of the dreams have come true.
Credits:
Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Deputy Creative Director: Regan Grafton
Copywriter: Toby Talbot, Paul Hankinson
Art Director: Gavin Siakimotu, Regan Grafton
Executive Producer: Judy Thompson
Agency Producer: Chloe Sutherland
Account Team: Andrew Stephenson, Jenny Travers, Mike Richardson
Via: Adoholic
Other dream merchant ads:
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