Without a shelter, winter can be very hard

Joby JOct 14 2010

This print ad for ENPA (National Organization For the Protection of Animals) has been developed by Lowe Pirella Fronzoni, Milan, Italy. The ad conveys the idea through a slightly funny way.

enpanational organization for the protection of an
enpanational organization for the protection of an

The ad features a penguin in a dog’s outer shell.

The copy reads- Without a shelter, winter can be very hard. Sending an sms to 45595, you will donate 1 euro to help us build kennels for the animals we host.

CREDITS

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy

Creative Director: Mauro Manieri, Umberto Casagrande

Art Director: Anna Lomboni

Copywriter: Gianni Miraglia

Photographer: LSD

Via: Advertolog

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