Domestic violence is not only about the physical violence. Inflicting pain into her mind by words too amounts to violence against women, however it is left unnoticed. This newspaper ad urges people to bring this kind of violence to light.
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The ad has a unique feature which invites an interactive action from the readers. The transparency of the newspaper material is used to illustrate the idea. At first glimpse, you can only see a happy, smiling woman. But if you lift the ad towards light, we can see she has black eye, which is formed from terms describing consequences of violence. Thus the ad carries a symbolic approach which urges the people to speak about the problem, and bring this to light.
Via: directdaily
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