How dare! These shameless babes are blaming our attention!
Well, babes. It’s your duty to pose for the lingerie. That’s what you are paid for. Its our instinctive to notice unnecessary details. But, you got it- we missed a lot!
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This campaign for Fayreform lingerie features babes who poke fun at our ‘fixed’ gazes. One says- Bet you didn't notice the guy in the ape suit.
Another says- Bet you didn't notice the armadillo.
The campaign urges more winnable babes- Work your curves
CREDITS
Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Group Heads: Rob Beamish & Hilary Badger
Photographer: Craig Owen
Via: Addshots
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