Imagine the aircraft carriers as cruise ships. Consider fighter planes as taxis. Then what we can do with those nuclear weapons? Well, we can use them as fire crackers during festival seasons.
The campaign created by JWT Spain for the upcoming World March for Peace asks viewers to imagine a world where aircraft carriers are cruise ships and fighter planes are taxis.
Nice effort. As already said, war destroys everything. There will be no winner. though the idea in these two spots are good, the quality of the execution is below average. It doesn’t compel the viewer, he or she may ‘hear’ it, just hear it.
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