It is surprising that people cater to the public in general and then they fail in drawing mass attention simply because the idea isn’t clear enough. Being innovative is one thing but when it relates to everybody it has to be lucid as well. I guess this is where the Classic Partnership Ad Agency from Riyadh, Saudi Arabia has faltered in the World No Tobacco Day Campaign Advertisement. It depicts many hands signaling one many things meaning how a speechless person deals with the world.
The Agency then relates speechlessness to throat cancer which happens from smoking but the matter of the fact is that there are a hundred other reasons for an individual that inhibits his speech. Until you read the connotation on the image, it is virtually impossible to understand what this ad is trying to say. The only hope is if you see this poster somewhere on the 31st of May but even for that, you got to know that it is observed as the World No Tobacco Day. Now you see why people in Saudi Arabia just don’t give up smoking!
[Source: Adsoftheworld]
Comments
It is an amazingly creative ad. The hazards of smoking is very well conveyed. The hand gestures used in the ad will make the reader think and will drive the reader to read the connecting line placed at the left bottom of the ad.
The message is clear enough. There has to be an intrigue element in an ad, which is essential to hold the reader’s attention and make him/her to think about it. The messaging is soft but well presented.
It is a strkingly different social message ad.
I didn’t see the ad. There was no image of the ad.
Agreed it is something strikingly different but remember it is someting that ha been issued in the public interest. Considering that, if it manages to confuse more than to convice, the very purpose of getting the advertisement made gets defeated.